MY SMART SERVICES
I offer creative-strategic consulting and branding services tailored individually to your specific contexts and requirements. My unique approaches focus on understanding and RADIATING your and your target groups' future needs in order to develop smart, fast and creative solutions for next-level businesses.
EYE-CATCHING WEBSITES &
SOCIAL MEDIA PRESENCES
Developing radiant websites and social media profiles as unique as the personalities of your brand. & Creating new forms of communication and creative concepts that conquer not only existing, but also new target groups - also entering the stage of innovative brand spaces like web3, augmented and virtual reality.
NEW RESEARCH DESIGNS & INSIGHT STRATEGIES
Innovating radiant research designs that generate insights faster, smarter and even more engaging, involving your interest groups on a more profound and playful level. & Designing integrated insight concepts that exceed classic strategy papers and action-based communication tactics.
UNIQUE BRAND POSITIONINGS, PERSONALITIES & VALUES
Developing radiant brand positionings and personalities that excite your customers and employees alike, creating an immediate identification and deeper bonding with your brand. & Further strengthening your brand core with a clear value system and cultural codes that provide an intuitive understanding of your brand.
RADIATING VERBAL, VISUAL & BEHAVIORAL IDENTITIES
Shaping brands with radiant verbal, visual and behavioral identity dimensions. Developing brand-specific languages and visual appearances that "talk the talk" of your different stakeholders and create instant recognition. & Shaping behavior codes that turn your employees into representative ambassadors of your brand.
APPEALING BRAND BOOKS & GUIDELINES
Conceptualizing radiant brand books that capture and playfully bring across the different brand facets in analog as well as digital media. & Defining the brand frameworks and brand dimensions in appealing guidelines to help create consistent brand experiences.
INTRUIGING MULTI-SENSORY WORKSHOPS
Conducting radiant multi-sensory workshops to define how your brand looks, feels, smells and sounds. & Exploring different brand-specific material, sents, sounds, color worlds, etc. pp. to create holistic branded worlds of experiences.
ENHANCING CUSTOMER & EMPLOYEE JOURNEYS
Orchestrating radiant customer and employee journeys, taking the different brand experiences and stakeholder lifecycles into consideration. & Co-creating with consumers and experts from the beginning to create even more exciting brand stories.
EXCITING BRAND RELAUNCHES & ENGAGEMENT PROGRAMS
Planning, designing, conducting and moderating radiant brand launches and relaunches that give your brand a headstart and anchor it in the hearts and minds of its stakeholders. & Engaging your employees with brand-bonding moments and developing holistic brand ambassador programs.
SELLING COMMUNICATION & PACKAGING DESIGNS
Creating radiant standalone or 360° cross-channel communication concepts that can be enhanced by innovative marketing technology and supported by new real-time success measurement. & Wrapping your products in attractive packaging design to seduce your target groups in manifold ways.
TOP NAMING, NOMENCLATURE SYSTEMS & STORYTELLING
Giving everything that needs to be called a radiant name that immediately resonates with your target audiences. From brands to products and services up to whole company portfolio structures. & Framing your brand experiences with powerful storytelling to immerse your customers and employees into your fascinating product and service worlds.
INNOVATIVE BUSINESS MODELS, BRAND & SERVICE IDEAS
Conducting radiant innovation workshops and inventing new possibilities for your brand to stretch into new business areas, develop new product offers and verticals. & Developing new ideas, creative concepts and future papers to reach new target audiences.
ENRICHING CUSTOMER & EMPLOYEE EXPERIENCES
Mapping and analyzing your touchpoints to improve and create radiant customer and employee experiences. From onboarding to after-services - even conceptionalizing whole brand ecosystems from scretch. & Planning, building and maintaining vivid brand communities enabling rewarding co-creation.
ON-POINT VIDEO, SOUND & NEW PODCAST FORMATS
Captivating your audiences with radiant sound branding and innovative video and audio formats; such as podcasts, video reviews, tutorials, and many more. & Setting-up, producing, and moderating informative as well as entertaining podcast shows.
STRONG KPI DEVELOPMENT & SUCCESS MEASUREMENT
Defining radiant and out-of-the-box KPI's that are truly relevant and help to reach your business and engagement targets faster and smarter. & Implementing significant success measurement systems.
EFFICIENT ROADMAP & EVENT PLANNING
Conceptualizing, planning, designing and managing holistic roadmaps and business plans for radiant company roll-outs, events and product launches. & Conducting of inspiring workshops to onboard and involve all relevant stakeholders.
